7-Eleven AT IHEARTRADIO wango tango 2019
ROLE: LEAD DESIGNER | AGENCY: REVOLUTION MARKETING | LOCATION: LOS ANGELES, CALIFORNIA | PHOTOGRAPHER: LEAH MORIYAMA
CONCEPT
We created an upscale festival lounge space that provided attendees a shaded, comfortable space to relax and experience the 7-Eleven brand. The Oasis provided a lounge, photo opp, and cool misting for its guests. The photo moment area was themed the idea of “cooling off” and designed to be a 7-Eleven pool with an aerial view photo output with moving water as a GIF.
DESIGN PROCESS & 3D sketches
LOUNGE
The lounge featured outdoor patio furniture and decor in brand colors. Plants were placed around the space to enhance the oasis. Branded charging cubes and misting fans gave attendees a chance to be refreshed and refueled.
PHOTO MOMENT
Guests had the opportunity to pick between three floats, before posing on a pool floor made out of a printed vinyl graphic. The space was enhanced by the faux life ring bouy and towels in the back wall graphic. The photo output featured a branded overlay, as well as a water visual effect.
CUSTOM SHADING
The top of the structure featured sails in the brand’s three primary colors. The placement of the sails provided shade throughout the activation footprint.
THE END RESULT
