TIC TAC BOUNCE HOUSE - IHEART RADIO MUSIC FESTIVAL: DAY TIME STAGE 2019
ROLE: LEAD DESIGNER | AGENCY: REVOLUTION MARKETING | LOCATION: LAS VEGAS, NEVADA | PHOTO CREDIT: MATT CARASELLA
CONCEPT
We created a custom Tic Tac bounce house maze for guests to jump their way through. A photo activation was also mapped out where attendees could bounce with Tic Tac inflatables to appear as though they were inside a Tic Tac box. Each room of the bounce house was themed around 4 different Tic Tac flavors: Fresh Mint, Orange, Fruity Adventure, and Frosty Mint with promotional copy located in each. Dimensional speaker builds adorned misting fans to create a universal and cohesive look to the activation, revolving around the music festival.
DESIGN PROCESS & RENDERINGS
EXTERIOR
The exterior was designed to look like the interior of a Tic Tac pack. Branded speakers highlighting the four featured flavors, flanked a premium booth where guests received Tic Tac swag. The larger speakers housed misting fans to cool guests from the Vegas heat.
PHOTO MOMENT
One side of the bounce house enhanced the vision of being inside of a Freshmint Tic Tac pack. Tic tac pieces covered the walls as loose inflatable pieces bounced around the space with guests. The final output was a sharable boomerang.
FROSTY MINT
The first zone that guests enter through is the Frosty Mint zone, inspired by the Frosty Mint Tic Tac flavor. Promotional copy for the flavor and the brand’s logo are housed between Tic Tac pills.
ORANGE
The following zone that guests go through is of the popular flavor: Orange. Bright orange pills adorn the bounce house walls along with promotional copy and the brand’s logo.
FRUIT ADVENTURE
The final zone that guest bounced through was themed with the vibrant flavor of Fruit Adventure. Bold colors of the actual Tic Tac pills covered the interior walls. Promo copy and the brand logo were placed throughout.
THE END RESULT
20,000 attendees flocked to the Daytime Stage to see their favorite artists. Over 5,000 full size TicTac packs and 4,000 branded hand fans were handed out. Over 700 people took their shoes off to try out our custom TicTac inflatable, and in groups of 2 or more, nearly 300 of them had a photo session with our Boomerang station. This resulted in over 500 social shares, over 16,000 total impressions, and a final total reach of 49,272.
