PROGRESSIVE WAY-FINDING
OVERVIEW
Throughout multiple iHeart Radio events, Progressive provided way-finding signing on festival grounds to aid guests in finding their destination and build brand loyalty.
Each way-finding piece catered to the nature of the event.
IHEARTRADIO COUNTRY MUSIC FESTIVAL 2019
One of the staples of all country music is the guitar; the instrument that soothes the country lover’s soul. Not only were guests excited to stop and snap a selfie with this giant guitar-based signage, it surely caught their attention in figuring out where to go.
PHOTO OF COMPLETED BUILD
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IHEART RADIO MUSIC FESTIVAL 2019
This signage approach was inspired by the bold, neon signs that are scattered throughout Las Vegas. Each vivid, dimensional element will make festival goers want to stop in their tracks and take a selfie through dynamic shapes and ‘in your face’ colors.
PHOTO OF COMPLETED BUILD
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IHEART RADIO ALTER EGO 2020
This approach mimics the dynamic and edgy shapes found in the brand guidelines of ALTer EGO festival. Each form was unique with a textural grunge effect, while all copy and directionals boldly contrast. This way-finding signage acted as a lively, rock and roll back drop for photo opportunities.
